This is where things get interesting: on YouTube, ASMR practitioners (or ASMRtists, as they are often called), can see subscriptions numbering in the hundreds of thousands, and views in the double-digit millions. What is more, many of the highest ranking channels collect ad revenue, and many ASMRtists accept donations through PayPal and Patreon accounts.
Yes, this is a fantastical scenario for the present, but it does speak to a real, concrete question: is there any money to be made in ASMR? Is ASMR a viable artform for brands to investigate while seeking new customer bases? How about the practitioners themselves—can ASMRtists quit their day jobs to do this full time?
Check out the full article over at Forbes.